Services

Professional Services from mambo-tutorials.com

Mambo Tutorials provides the following services for Mambo and Joomla Web Sites.

Search Engine Optimisation Audit

Search engine optimisation, or SEO, is an integral part of Internet marketing. It is also the best, smartest and most affordable investment you can make in advertising your Internet presence. SEO is "the process of making a site and its content highly relevant for both search engines and searchers." Search engine optimisation, sometimes called web site optimisation, search engine placement or search engine positioning, is the process of improving a website for higher search engine rankings.

So, what is search engine optimisation exactly? SEO involves the design, architecture and construction of a web site, identifying and using relevant keywords, including meta keyword and description tags, and making the site " Engine Friendly" in such a way that the website achieves good search engine rankings. It involves making sure your site is content rich and relevant to your target market. Search engine optimisation is an intricate blend of technical coding and site design skills, copy writing, linking, search engine submissions, and dozens of other variables to ensure your website stands out from the crowd and can be found by its target audience.

Learn more about what is included in our SEO Audit Services here…

Web Site Accessibility & Usability Audit

Web accessibility means ensuring your website reaches the largest audience possible, in such a way that it functions correctly for anyone who accesses it, regardless of the technology they are using. Providing accessibility on your site helps more than just visitors with disabilities, it benefits everyone who uses your site.

Whether you run a small business, a large corporation, or a not-for-profit organisation, it is important that your website be accessible to people with disabilities. (See: Maguire v SOCOG - the Olympic web site case for information about what can happen if you do not provide an accessible site). An average 20% of the general population self-identifies as having a disability of one form or another. Catering to that market means a potential increase in your customer base, however it also means that your site will comply with legal requirements in many countries, such as the United Kingdom, Australia, New Zealand, United States, Germany, Canada, and others.

While Accessibility Standards & Guidelines focus on the needs of people with disabilities, experience shows us that applying these Standards & Guidelines improves the usability of your site for all your visitors. More people are surfing the web today using "alternative devices", such as handheld computers or web-capable cell phones. Standards compliant and accessible sites make it easier for those devices to render your site gracefully and deliver the information in a user-friendly manner. Building to Standards also provides a financial advantage above that of making your services accessible to a wider audience - it helps "future-proof" your web site and reduces the need for redesigning every time a new technology emerges.

If you are planning a site redesign and need to assess the proposals for accessibility and/or usability, or need to know if you should be undertaking a redesign or correction to your web site, contact us for professional advice.